Why SKAW?
SEO was about ranking on a results page.
SKAW is about being chosen by an agent.
Search is changing faster than it has since Google launched. When a shopper asks ChatGPT for "a waterproof jacket under $200 that ships to Melbourne", the agent picks. It reads product data, compares stores, checks policies, and recommends one.
Your store either gets recommended or it doesn't.
SKAW is the tool that tells you whether you're in the running.
What's different about SKAW
It's built for what the app actually reads, not what it displays. AI agents don't render CSS. They don't see your beautiful product photography. They read the structured data underneath. SKAW audits that layer — the part traditional SEO tools ignore.
It scores the five things agents care about.
| Pillar | What it measures |
|---|---|
| Data Quality | Are product descriptions complete, specific, and fact-rich? |
| Structure | Are titles, attributes, and variants organised the way agents expect? |
| Policies | Can an agent find your returns, shipping, and privacy info quickly? |
| Schema | Is your Schema.org markup valid and complete? |
| Agent Engagement | Are AI agents actually visiting? Which ones? Which pages? |
Data Quality
Structure
Policies
Schema
Agent Engagement
It tells you what to fix, in order. Quick Wins shows you the highest-impact issues first. Each one comes with plain-English instructions.
It works with Shopify Sidekick. Generate a report, paste it into Sidekick, and Shopify's own AI agent does the fixes. You stay in control; the grunt work goes to the machine.
Who SKAW is for
- Shopify merchants who are seeing AI-agent traffic in their logs and don't know what to do about it.
- Merchants whose traditional SEO tools say "all green" but whose products still aren't showing up in ChatGPT or Perplexity.
- Agencies managing Shopify stores who need a way to audit AI-readiness across a portfolio.
- Anyone curious about their store's AI-readiness score — SKAW Free gives you the full score and agent tracking at no cost, forever.
Who SKAW isn't for
- Merchants not on Shopify (yet — WooCommerce and WordPress are coming).
- Stores with no product data at all — start with descriptions first, then come back.
The honest positioning
- SKAW doesn't replace your SEO app. Traditional SEO is for human search engines; SKAW is for AI agents. Run them side-by-side.
- SKAW doesn't edit your product pages. It audits, scores, and reports. You decide what to fix. Sidekick does the actual fixing.
- SKAW doesn't need a developer. If you can install a Shopify app, you can run a SKAW audit.
The agents are already shopping. Make sure you're on the shelf.
Install SKAW Free