Frequently Asked Questions

SKAW is a Shopify app that audits your store for AI readiness — how well ChatGPT, Claude, Perplexity, Google AI and other agents can read, understand, and recommend your products. It gives you a 0–100 score, a list of prioritised fixes, and tracking for which agents are visiting.

Short, memorable, ours.

No. SEO tools optimise for human search engines (Google, Bing). SKAW optimises for AI agents (ChatGPT, Claude, Perplexity, Google AI). Both matter. Run both.

No. SKAW is read-only. It audits, scores, and tells you what to fix. You fix it yourself — or export a Sidekick-ready report and let Shopify Sidekick do it for you.

Aim for 80 or above. Below 60 means agents are hitting real friction. Below 40 means your store is effectively invisible to them.

Data Quality — are product descriptions complete, specific, and fact-rich?

Structure — are titles, attributes, and variants organised the way agents expect?

Policies — can an agent find your returns, shipping, and privacy info quickly?

Schema — is your Schema.org markup valid and complete?

Agent Engagement — are AI agents actually visiting? Which ones? Which pages?

A specific, fixable issue ranked by impact. Example: "12 products are missing brand in their structured data. Add it to these products first." Each Quick Win includes severity, estimated impact, and plain-English instructions.

A pre-formatted report designed to paste directly into Shopify Sidekick. Sidekick reads it and applies the fixes across your catalogue — AI-powered product rewrites, done for you.

You type a shopper query ("men's running shoes for flat feet under $150"), SKAW shows you what an AI agent would return from your catalogue. You spot the gaps immediately. Available on Pro.

Yes. SKAW can create metafield definitions that sort messy product descriptions into structured data — the format AI agents expect. Available on Pro.

Shopify today. WooCommerce and WordPress are in development as separate plugins — sign up for the waitlist to get notified when they launch.

No. Install from the Shopify App Store, click through the onboarding, run your first scan. Done.

No. SKAW runs in your Shopify admin and reads product data from Shopify directly. Nothing is added to your storefront.

SKAW reads your product data to audit it. We don't share it, sell it, or train models on it. AI Activity tracking uses hashed IPs — no raw IPs stored.

Free forever for the core score, activity tracking, and a 12-product gap teaser. Pro is $19.99/month or $199.99/year for the full catalogue audit and automation tools.

Yes — SKAW Free. Install it from the Shopify App Store. It's permanent, not a trial.

No. Install Free, see your score, and upgrade to Pro when you're ready to fix everything.

Yes. Billed through Shopify. Cancel from your Shopify admin, no minimum term.

Shopify's standard app billing terms apply.

SKAW scans up to 500 products per catalogue pass on Pro. If you have more than 500 SKUs, scan a collection at a time — SKAW walks you through it. Free plan shows a teaser of the top 12 product gaps.

30 days of scores and AI activity. Longer history is on the roadmap.